Pura Vida is a sport-luxe swimwear brand founded by French-Mexican fashion designer Mariel Bouffier. Established in early 2016, Pura Vida is inspired by and created for the modern woman. Their designs pair clean, contemporary silhouettes with luxe fabrics and a sensual fit. Pura Vida is inspired by the spontaneity of the modern woman - with a natural sense of style and an incurable case of wanderlust, she can be found sipping cocktails by the pool, hiking along the beach barefoot, or dancing the night away with friends.
The Infinity Swimsuit Black is a must-have for this season. It is not a bikini but looks like it and is made to fit perfectly and stylize the figure.