Luv Is All We Need
Today, we live in a world of hate, war, selfishness, and a lack of ethics and values. This globalized culture of excess has led brands to sacrifice essential parts of the production process putting margins and growth over people and the planet. It is common to think“it is what it is”, and that the economy of consumerism is never going to change. What if that's not true? Change can happen. Change will happen, once we all start being that change in our daily life.
It all starts with love. Feeling love and spreading love. We celebrate people who do things the right way and are taking a stand to protect our planet and our people in different ways. When we all have one common objective, we become one. We unite. The only way we can make a real change is if we do it together.
This collection is all about people, art, valuing the producer, the planet; it's about what the world needs most: love.
TOGETHER WE CAN FIX FASHION.
Fashion is the second most polluting industry in the world and plagued with ethical issues. The Together We Can Fix Fashion movement was born to shout out to the world that we are hurting our planet and it’s people, and that we believe the industry must change. We are not alone, we stand together with many designers that have taken action to be as transparent as possible, using the t-shirt as a canvas to express important messages as well.
This limited edition online shop celebrates the designers that have joined us in the movement and have our same passion towards transforming one of the biggest industries in the world.
This is Luv.it
At Luv.it we showcase transparent, authentic brands who share their sustainable and ethical priorities to create meaningful connections between them and responsible consumers. By sheding a light on fashion’s many serious issues, we are convinced that together we can fix fashion.